Have you ever been so drunk after a series of failures, frustrations, and defeats in your life, and then you grabbed your phone and sent a drunk email or text to your ex?
The next morning you received a “Yes, I want you back” message from her?
Holy guacamole! It worked!
“This is it! My Second Chance!”
That’s what I did and how I felt when I received this email from CXL Institute Scholarship Program.
It hit me like the first time I kissed a girl on a cheek. Like the first time, I closed a deal. Like the first time, I earned my first dollar online.
The freaking long-shot worked! When all hope has been long lost and gone, a miracle slaps you in the face to wake you up. That’s how I felt that day.
Just for context, I received the email after two typhoons hit my country (Philippines). I’d been so anxious about client work and backlogs gathering dust on my cyber desk. I’m in my late twenties, and when you’re a few years away from 30s, lots of introspection, should-haves, and would-haves come to mind. Events like typhoons, the pandemic, and a depressed economy just add up to the stress and frustrations. When I got the email, I know it meant something in my journey. We’re safe and recovering from the aftermath of the typhoon. I got accepted to this scholarship, and now I MUST prove that I deserve it in the next 12-Week of the program.
To be honest, I’m overjoyed to learn from one of the most established authorities in Digital Marketing. And the best part is, it’s going to be paid for by them! If you’re familiar with CXL, you should know how much of a big deal they are in the digital marketing space. I encourage you to check them out so you can get the context of why I’m so happy about this opportunity.
Sidenote: If you want to know more about how I applied and got accepted, details are available at the end of this blog post.
The program that I chose from the scholarship (yes, there are options) is the Growth Marketing Mini-Degree program. And that’s what I will be sharing with you in the next 12 weeks of my journey.
I want you to ride with me on this journey, not just because I’m going to share key insights from the program, but I will also PAY-IT-FORWARD using what I learn from them. I will still flesh this out in the coming days. If you’re a business owner yourself, I’m sure you’re gonna love this PAY-IT-FORWARD program that I’m gonna do alongside my 12-week journey with CXL Insitute. Stay tuned!
Going back to the review. . .
By now, you should realize that this is going to be biased in so many ways. Of course, not without any legitimate reason. One of which is from the experience I’ve had in just one week in the program. In plain words, I’m blown away!
My strategy is to prioritize the courses that will help me do an awesome job at work. So right now, I’m focusing on the courses under Conversion Unit and Growth Foundation. Makes a lot of sense because I’m doing lots of copy work and strategy for our clients.
And in just a week, I’m so happy that I’m learning lots of techniques on how I can establish and “defend” the copy I write for my clients with the help of data and research organization. Momoko Price is a conversion copywriting genius! She teaches the Product Messaging course. After I publish this blog post, I will be stalking her on social media. LoL
She has laid out so many tactical processes that make everything so easy and organized! As someone who has an anal-retentive mom, learning all the conversion copywriting processes from Momoko is such a squeaky-clean delight. (Hope you get the punchline. Squeaky clean. Anal-retentive)
The other course I dig is by John McBride. He teaches two courses under the Growth Foundation unit. It thrills me to see my career path as a Growth Hacker. I’ve been casually using the term “growth hacker” on my LinkedIn account but it’s only now that I realize the real weight of the title. It scares and excites me at the same time and that only means I’m on the right path.
I know that I still have a few technical skills to acquire to become a well-rounded growth hacker. And that only makes so much sense in the grand scheme of things. It makes a lot of sense to have this blog. (Sidenote: I’ve been procrastinating working on this blog since 2017. This is my first blog post.) Growth hacking leans so much on the side of learning and experimentation – and that’s what this blog is all about.
If you’re a skill hacker and a natural tinkerer just like me, I have so much in store for you. And lots of these things I have in my plan will be from things I learn from CXL Institute. Take note of the following words:
- Experiments
- Testing
- Application
- Growth!
We’ll be doing lots of these in the next 12 weeks and I’m so excited!
If you’ve reached this far, please go ahead and sign up to my email list. I don’t send out garbage. In fact, I pride myself on being the guy who does not send any email unless you explicitly say “yes mon, I want it.” So here’s our safe word if you join my mailing lair, “No BS”.
I guess that’s it for now. Drop by again next Sunday for this 12-week series with CXL Institute. We’re going deep, baby!
How I Applied and Got Accepted:
I don’t want you to be fuming with envy, so I’m gonna say I don’t know why I got accepted to the program. I remember several acquaintances saying they got rejected and had to try twice to get the scholarship. I tried only once in a very desperate-ish and f^ck-this-im-gonna-do-this-nothing-to-lose mindset – just like a guy who wants his ex back, and surprisingly, it worked!
I encourage you to go check out their scholarship program here. And even if you don’t get accepted, I say it’s worth saving for and investing your money in!
P.S. I wrote all the pages on this blog three years ago. Lots of it sucks. Bear with me. I will edit all of these pages. Thank you!
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